The Truth About SEO - SEO Facts V. Fiction

It can be a bit overwhelming when you start searching for an seo company online to help with your website. There are so many conflicting messages; inaccurate information and misleading promises that it's difficult to know what real and what's fiction. Don't hesitate in asking questions. Get straight answers, and when trying to understand seo tactics, strategies and proper procedures, do your homework. Read information from a variety of sources. If you're an seo professional than you know what works through experience and past success, however, if you're a website owner you may know very little about seo - all you want is to get more traffic to your website and build your business. It's completely understandable, however, there are a few things you really should know...

A Website must be at the TOP of Google to have online success

 

Now, this one is a little tricky...No, you don't have to be at the top of Google, but it would be nice ;-). However, you can have online success from a variety of search engines, directories, and other methods of online advertising and internet marketing including link building (quality, relevant links) and product and service exposure.

 

Not everyone can be at the top of Google, it just isn't feasible. If for instance you are an electrician working in Leicester, or a plumber in Glasgow, than its entirely possible. Why? Because you have an opportunity to build on your unique location and service.

 

Not every website can be at the top of Google for every service, but if your website is optimised correctly and your metatags are built to attract a VARIETY of search possibilities, than you have every chance. The key is in the combination of relevant search terms, your products and services and the locations you work in.

 

Domain age is a factor in how your website ranks. If you have an older domain name, 3-4 years or more, than you will likely have more success, however, we have worked on hundreds of new domains and websites who achieved their goals in weeks, so it depends on many things, such as what your competitors are doing. Getting to the top of Google is achievable, but its more about planning and understanding where you want your company to be online rather than some magic seo secret that will get you there overnight. If it was that easy, every website would be there...I think you get the point ;-)
 

You don't have to work directly WITH your seo provider

 

Anyone who offers seo services, if their credible, will ask for your input. Before any research or work begins on your site, its imperative that the person performing your seo understands your company thoroughly. They will need to know your customer base, what products and services you offer; the areas you cover and who you believe your direct competition is.

 

YOU are the key to your seo being successful. Maybe there's a service you would like to emphasise. Perhaps you are looking to attract new customers for a new service. You may have recently opened in a new location. As well, its important that everyone working on your seo understands what you want out of the process. Just reading your current website content won't be enough. Be prepared to offer as much information as you're asked for. It's your website and your business, and its important that you help to develop your online exposure for the long term.

 

Effective SEO can be performed WITHOUT altering your website

 

In order to properly implement all of the effective seo strategies required to ensure you attract targeted visitors your website MUST be altered and enhanced, physically. This means that your website must be accessed via either ftp or a control panel and must be optimised directly within your current content. There's no way around it. Natural seo procedures need to be written into your website directly. If your website is already properly optimised than offsite work can be done including marketing, link building etc.

 

You have to spend thousands for seo services

 

There are thousands of seo companies out there offering amazing results but they demand huge fees. It just isn't necessary. Your website can be optimised within your budget for a small fraction of what some companies charge. The strategies are the same, and the results speak for themselves.

 

Only the big companies can be successful in search engines

 

This simply isn't true. ANY website can achieve online success with effectively implemented seo strategies. We have worked on hundreds upon hundreds of websites, and the greatest majority were small businesses. Everyone achieves the same desired results.

 

If you're not listed in Google its the end of the world

 

Well, if you're not listed in Google it may not be the end of the world, but you would be missing out of traffic from the largest search engine in the world. There's no doubt that Google is a huge part of any seo strategy, but Yahoo, Ask, Bing and other major search engines also play a role. Searched from a variety of resources should be the goal for any overall seo strategy.

 

A small website won't get any traffic

 

A small website can attract the same amount of traffic as a large complex website, but its all relative. A properly written, structured and optimised website will gain targeted traffic no matter how small it is, although we wouldn't recommend less than 5-8 pages. This is simply down to the fact that your information needs to be properly organised and structured for good navigation, and any less than 5 would not be effective.

 

For more information about our Affordable SEO and Website Design Packages, please contact us on 01246 230579 or out of hours...

 

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