Its secure, despite what many say.  Google Adwords is susceptible to fraud, but AdSense has very few negatives. You can customise the code (through their control panel) to match your sites design and content.  You can track visitors, create customised channels, and use Google AdSense not just as advertising, but as real, interesting content.  Why not signup today, you have nothing to lose and income to gain! Its free to join - start making your website FOR YOU.

What is a the official description of Google AdSense?

Google AdSense is an ad serving program run by Google. Website owners can enrol in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis. Google is also currently beta-testing a cost-per-action based service.

Google utilizes its search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through Google AdWords. Google AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads is often relevant to the website.

It currently uses JavaScript code to incorporate the advertisements into a participating site. If it is included on a site which has not yet been crawled by the Mediabot, it will temporarily display advertisements for charitable causes known as public service announcements (PSAs). (Note that the Mediabot is a separate crawler from the Googlebot that maintains Google's search index.)

Many sites use Google AdSense to monetize their content and some webmasters work hard to maximize their own Google AdSense income. They do this in three ways:

They use a wide range of traffic generating techniques including but not limited to online advertising.

They build valuable content on their sites; content which attracts Google AdSense ads and which pay out the most when they get clicked.
They use copy on their websites that encourage clicks on ads. Note that Google prohibits people from using phrases like "Click on my Google AdSense ads" to increase click rates. Phrases accepted are "Sponsored Links" and "Advertisements".
 

The source of all Google AdSense income is the Google AdWords program which in turn has a complex pricing model based on a Vickrey second price auction, in that it commands an advertiser to submit a sealed bid (not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.

In May 2005, Google unveiled AdSense for feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising — and in the long run, more quality feeds to choose from".

Google AdSense for feeds works by inserting images into a feed. When the image is displayed by the reader/browser, Google writes the ad content into the image that it returns. The ad content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's site in the same way as regular Google AdSense ads.

A companion to the regular Google AdSense program, Google AdSense for search lets website owners place Google search boxes on their pages. When a user searches the web or the site with the search box, Google shares any ad revenue it makes from those searches with the site owner. However, only if the ads on the page are clicked, the publisher is paid. Google Adsense does not pay publishers for mere searches.

Each time a visitor visits a page with an Google AdSense tag, a piece of JavaScript writes an iframe tag, whose src attribute includes the URL of the page. Google's servers use a cache of the page for the URL or the keywords in the URL itself to determine a set of high-value keywords. (Some of the details are described in the Google AdSense patent.) If keywords have been cached already, ads are served for those keywords based on the AdWords bidding system.

Google AdSense, Make Money with AdSense, AdSense Program, AdSense Keywords, AdSense Tips, AdSense Advertising, AdSense Signup, AdSense Code, Google Home Page
 

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An example of a more sophisticated search ranking algorithm, Google's PageRank rates page quality based upon the quantity and importance of incoming links. PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web, and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random surfer.

The PageRank algorithm proved very effective, and Google began to be perceived as serving the most relevant search results. On the back of strong word of mouth from programmers, Google became a popular search engine. Off-page factors such as PageRank and hyperlink analysis were considered as well as on-page factors to enable Google to avoid the kind of manipulation seen in search engines focusing primarily upon on-page factors for their rankings.

Although more difficult to game PageRank, webmasters had already developed link building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaining PageRank. Many sites focused on exchanging, buying, and selling links, often on a massive scale. Thus an online industry spawned focused on selling links designed to improve PageRank and link popularity.

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